Juventus want to add clause in Dybala’s contract to retain star’s image rights
There is a general, verbal agreement over the contract extension of the former Palermo star, but there are a few details still to be fixed like hose regarding the player’s economic rights. Juventus want to retain Dybala’s image rights as they are planning to build a big marketing plan around their most popular star.
Juventus’ marketing strategies have hugely changed of late as the Serie A giants have recently unveiled their new logo which will be used from the beginning of the next campaign.
The new club logo should attract more foreign fans and bring more incomes, especially from new markets like the Chinese one and the US.