Ricci praises Ronaldo’s impact in expanding Juve brand globally
Ricci was quoted by Tuttosport as saying: “The effect can still be seen, even with the new jersey. Obviously, with his arrival, the bar has risen and we're doing well.”
He continued by saying: “Even with the products of the new line, Ronaldo has raised the level in all directions, on the field and off it, projecting us into a more global dimension. It is allowing us to reach a more global audience than the one we could access before. His arrival has allowed us to reach a wider audience."