Totti attracts Roma kit sponsorship
- Jordan Russell (@JordRuss96)
Coach Eusebio Di Francesco will rely on big hitters such as Radja Nainggolan, Stephan El Shaarawy and Edin Džeko to make the difference on what could be an historic night for the club. Francesco Totti can no longer be called upon to win games on the pitch, he could be about to secure a very important deal for the Giallorossi off it.
Roma have been without a shirt sponsor since the 2012/13 season but, according to La Repubblica, the club are very close to reaching a lucrative deal with Turkish Airlines whom they did in fact near a deal with two years ago. To convince the leadership of the Istanbul-based airline, Trigoria chiefs decided to focus on their former captain: a video with the ex No.10 promoting the Turkish brand.
Sales director Luca Danovaro recently travelled to Istanbul to deal with the company’s top brass so, by reaching the next phase of Europe’s premier club competition, they would have greater bargaining power.