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Watch: Official Valencia Twitter account goes crazy

Watch: Official Valencia Twitter account goes crazy

Social media are an important tool in today's marketing. They help to sell the product, football, and with mixing amateur winks with quality information, teams can build loyalty and convey an appropriate message to their fans.

But Valencia have taken this to another level. Not too long ago, Anil Murthy, president of the club, signed Sean Bai as the director of the president's office. Nobody in the club is very clear of his function, so the only thing that is known is that he has the keys to the official Twitter account of the club in English and is leaving the reputation of the entity in tatters.
 
Simulating cyber attacks, dismissals, constat drunkness and other jokes in search of followers. However, it did not go exactly according to plan, as he has received countless harsh responses and the president himself has turned against him.

Another of his jokes with alcohol was countered by the official account of Bayer Leverkusen: "We do not need to encourage drinking in working hours to be funny or 'cool' and win. We preferred your old tweets."
 
The fact is that the new director of the president's office is using the official account as a toy. As if he was a celebrity or an influencer without taking any consequences or limits into account.

Click on the gallery to see all the controversial tweets from the Valencia Twitter account.