Juventus, time to invest in next Ronaldo

19 October at 14:00
Juventus are now looking for a new Cristiano Ronaldo in the transfer market next season, someone who is younger: a profile only meet by the likes of Paris Saint Germain (PSG)’s Kylian Mbappé, his teammate Neymar, Manchester United’s Paul Pogba and Atletico Madrid’s Joao Felix.

According to the Gazzetta dello Sport cited by Calciomercato.com, this is one of the primary objectives of the development plan between now and 2024 of the Turin-based club.

The report stated that the Juventus board of directors proposed to the shareholders' meeting on Thursday a capital increase of €300 million to be finalized in the first months of 2020. The club's market value rose from €160 million in 2010 to €1.4 billion in 2019.

Juve are currently the fourth most followed football club on the social media, whereas they are around 10th place in terms of revenues, fifth in the UEFA rankings.

In terms of revenue earning, the Turin-based club is some distance behind the top three—FC Barcelona, Real Madrid and Manchester United.

Bridging the gap between the top three and Juve is very difficult because of the different systems they currently operate.

United collect two and a half times more revenue from TV rights compared to Juventus, whereas Barca and Real receive extra funds in recognition of them being the real promoter of Spanish football abroad. On the other hand, Juve have lost €10 million with the new television rights distribution.

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